{"id":2203,"date":"2025-05-28T08:53:46","date_gmt":"2025-05-28T08:53:46","guid":{"rendered":"https:\/\/tmwta.com\/?p=2203"},"modified":"2025-07-27T03:34:24","modified_gmt":"2025-07-27T03:34:24","slug":"tmwta-even","status":"publish","type":"post","link":"https:\/\/tmwta.com\/en\/tmwta-even\/","title":{"rendered":"TMWTA Joins ASEAN Member States to Strengthen Regional Collaboration in Health and Wellness Tourism Development"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Bangkok<\/strong> , 27 May 2025 \u2013 Nearly 80 representatives from nine ASEAN member states\u2014including SME policymakers, members of the ASEAN Coordinating Committee on Micro, Small and Medium Enterprises (ACCMSME), National Tourism Organizations, and leaders from the medical and spa industries\u2014gathered in Bangkok for the \u201cRegional Policy Consultation on Health and Wellness Tourism in ASEAN,held from 27\u201328 May 2025 at Eastin Grand Hotel Sathorn Bangkok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The consultation was organized under the initiative \u201cResilience, Adaptability and Competitiveness: A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in a Post-Crisis Age,\u201d with support from the Government of Japan through the Japan-ASEAN Integration Fund (JAIF), and co-organized by the Office of SMEs Promotion (OSMEP), ACCMSME, and Kenan Foundation Asia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249463-1024x768.webp\" alt=\"\" class=\"wp-image-2204\" srcset=\"https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249463-1024x768.webp 1024w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249463-300x225.webp 300w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249463-768x576.webp 768w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249463-16x12.webp 16w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249463.webp 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The two-day forum brought together stakeholders from ASEAN countries\u2014including SME agencies, ministries of tourism and health, industry associations, hospitals, and digital health innovators\u2014to engage in policy dialogue, share experiences, and explore strategies for enhancing regional cooperation, service innovation, and ASEAN\u2019s collective identity in the global wellness tourism market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A highlight of the event was a keynote address delivered by Dr.med. Prapa Wongphaet, President of the Thai Medical and Wellness Tourism Association (TMWTA), who emphasized the region\u2019s unique opportunity to lead in global wellness tourism:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0\u201cThe global wellness tourism market is booming, projected to grow from $817 billion in 2022 to $1.3 trillion by 2025. Southeast Asia is uniquely positioned to benefit from this surge, offering rich cultural traditions, natural healing landscapes, and integrated wellness experiences. Thailand stands out as a regional leader with national strategies and public-private collaboration that have elevated its position to 5th globally in medical tourism. However, across ASEAN, small and medium-sized enterprises (SMEs)\u2014the backbone of authentic wellness services\u2014face challenges in financing, marketing, standardization, and consistent policy support.\nTo build long-term competitiveness and inclusivity, ASEAN must strengthen regional collaboration. Key actions include:<\/li>\n\n\n\n<li>Developing joint ASEAN wellness travel itineraries<\/li>\n\n\n\n<li>Aligning service standards and certifications<\/li>\n\n\n\n<li>Launching a unified ASEAN wellness marketing platform<\/li>\n\n\n\n<li>\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e41\u0e25\u0e30\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e23\u0e48\u0e27\u0e21<\/li>\n\n\n\n<li>Embedding wellness tourism into regional SME and tourism policy frameworks<\/li>\n\n\n\n<li>With coordinated leadership, ASEAN can become the world\u2019s wellness sanctuary\u2014where culture, care, and collaboration shape the future of global wellness travel.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"956\" height=\"1024\" src=\"https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249461-956x1024.webp\" alt=\"\" class=\"wp-image-2205\" srcset=\"https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249461-956x1024.webp 956w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249461-280x300.webp 280w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249461-768x823.webp 768w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249461-11x12.webp 11w, https:\/\/tmwta.com\/wp-content\/uploads\/2025\/05\/S__8249461.webp 1236w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Participants agreed on the importance of establishing regional frameworks to support the integration of MSMEs\u2014especially in enabling access to finance, certification systems, digital transformation, and support for traditional health practices that distinguish ASEAN as a competitive wellness destination.\n\nThe consultation also highlighted the need for clear, long-term policy objectives, inter-agency collaboration, and sustained public-private partnerships to ensure the region\u2019s inclusive and resilient growth. Support from JAIF and guidance from the JAIF Management Team (JMT) played a critical role in making this platform possible and aligning it with the ASEAN Community Vision 2045.\n\nStronger Together for ASEAN Wellness Tourism\n\nThe consultation showcased ASEAN\u2019s shared commitment to advancing a sustainable wellness tourism ecosystem\u2014one that empowers SMEs, celebrates cultural healing traditions, and positions the region as a premier global destination for holistic well-being. The Thai Medical and Wellness Tourism Association (TMWTA), through its advocacy and technical contributions, continues to lead national and regional efforts to support inclusive growth and innovation in the health and wellness tourism sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>source:<\/strong> <a href=\"https:\/\/www.arokago.com\/news\/tmwta-joins-asean-member-states-to-strengthen-regional-collaboration-in-health-and-wellness-tourism-development\">https:\/\/www.arokago.com\/news\/tmwta-joins-asean-member-states-to-strengthen-regional-collaboration-in-health-and-wellness-tourism-development<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0e01\u0e23\u0e38\u0e07\u0e40\u0e17\u0e1e 27 \u0e1e\u0e24\u0e29\u0e20\u0e32\u0e04\u0e21 2568 \u2013 \u0e15\u0e31\u0e27\u0e41\u0e17\u0e19\u0e01\u0e27\u0e48\u0e32 80 \u0e04\u0e19\u0e08\u0e32\u0e01 9 \u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e2a\u0e21\u0e32\u0e0a\u0e34\u0e01\u0e2d\u0e32\u0e40\u0e0b\u0e35\u0e22\u0e19 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e19\u0e42\u0e22\u0e1a\u0e32\u0e22\u0e14\u0e49\u0e32\u0e19 MSMEs \u0e2a\u0e21\u0e32\u0e0a\u0e34\u0e01\u0e04\u0e13\u0e30\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e01\u0e33\u0e01\u0e31\u0e1a\u0e14\u0e39\u0e41\u0e25 MSMEs \u0e41\u0e2b\u0e48\u0e07\u0e2d\u0e32\u0e40\u0e0b\u0e35\u0e22\u0e19 (ACCMSME) \u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e41\u0e2b\u0e48\u0e07\u0e0a\u0e32\u0e15\u0e34 \u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e08\u0e32\u0e01\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e41\u0e1e\u0e17\u0e22\u0e4c\u0e41\u0e25\u0e30\u0e2a\u0e1b\u0e32 \u0e44\u0e14\u0e49\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21 \u201cRegional Policy Consultation on Health and Wellness Tourism in ASEAN\u201d \u0e0b\u0e36\u0e48\u0e07\u0e08\u0e31\u0e14\u0e02\u0e36\u0e49\u0e19\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e27\u0e31\u0e19\u0e17\u0e35\u0e48 27\u201328 \u0e1e\u0e24\u0e29\u0e20\u0e32\u0e04\u0e21 2568 \u0e13 \u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e2d\u0e35\u0e2a\u0e15\u0e34\u0e19 \u0e41\u0e01\u0e23\u0e19\u0e14\u0e4c \u0e2a\u0e32\u0e17\u0e23 \u0e01\u0e23\u0e38\u0e07\u0e40\u0e17\u0e1e\u0e21\u0e2b\u0e32\u0e19\u0e04\u0e23 \u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e08\u0e31\u0e14\u0e02\u0e36\u0e49\u0e19\u0e20\u0e32\u0e22\u0e43\u0e15\u0e49\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23 \u201cResilience, Adaptability and Competitiveness: A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TMWTA \u0e23\u0e48\u0e27\u0e21\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e04\u0e27\u0e32\u0e21\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e2d\u0e32\u0e40\u0e0b\u0e35\u0e22\u0e19 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\u0e2a\u0e21\u0e32\u0e0a\u0e34\u0e01\u0e04\u0e13\u0e30\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e01\u0e33\u0e01\u0e31\u0e1a\u0e14\u0e39\u0e41\u0e25 MSMEs \u0e41\u0e2b\u0e48\u0e07\u0e2d\u0e32\u0e40\u0e0b\u0e35\u0e22\u0e19 (ACCMSME) \u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e41\u0e2b\u0e48\u0e07\u0e0a\u0e32\u0e15\u0e34 \u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e08\u0e32\u0e01\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e41\u0e1e\u0e17\u0e22\u0e4c\u0e41\u0e25\u0e30\u0e2a\u0e1b\u0e32 \u0e44\u0e14\u0e49\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21 \u201cRegional Policy Consultation on Health and Wellness Tourism in ASEAN\u201d \u0e0b\u0e36\u0e48\u0e07\u0e08\u0e31\u0e14\u0e02\u0e36\u0e49\u0e19\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e27\u0e31\u0e19\u0e17\u0e35\u0e48 27\u201328 \u0e1e\u0e24\u0e29\u0e20\u0e32\u0e04\u0e21 2568 \u0e13 \u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e2d\u0e35\u0e2a\u0e15\u0e34\u0e19 \u0e41\u0e01\u0e23\u0e19\u0e14\u0e4c \u0e2a\u0e32\u0e17\u0e23 \u0e01\u0e23\u0e38\u0e07\u0e40\u0e17\u0e1e\u0e21\u0e2b\u0e32\u0e19\u0e04\u0e23 \u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e08\u0e31\u0e14\u0e02\u0e36\u0e49\u0e19\u0e20\u0e32\u0e22\u0e43\u0e15\u0e49\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23 \u201cResilience, Adaptability and Competitiveness: A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tmwta.com\/en\/tmwta-even\/\" \/>\n<meta property=\"og:site_name\" content=\"TMWTA\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T08:53:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-27T03:34:24+00:00\" \/>\n<meta property=\"og:image\" 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